70%
of family businesses fail to transition successfully to the second generation.
Only 12%
reach the third generation with ownership intact.
$ Millions
are lost through unresolved conflict, poor succession planning, and stalled decisions.
The Most Common Family Business Challenges
Founder gets into details and doesn't know how to delegate
Sibling conflict and unclear decision processes
Next-generation readiness and credibility gaps
Family members underperforming with no accountability
Lack of governance, boards, or clear roles
Communication breakdowns damaging both family and business
Preparing the company for sale or outside investors
⚠️ The Challenge
Family businesses must navigate invisible emotional, relational, and systemic dynamics that traditional businesses never face. Left unaddressed, these forces can quietly undermine even the most profitable enterprise.
✅ The Opportunity
When harnessed intentionally, family dynamics become a powerful competitive advantage — fueling loyalty, long-term thinking, and deep cultural cohesion. Coaching transforms friction into strength.
How We Resolve These Issues
Confidential executive coaching for founders, successors, and family leaders
Facilitated family alignment sessions
Succession planning roadmaps
Governance structures: family councils, boards, decision frameworks
Conflict mediation and communication resets
Leadership development for the next generation
Professionalization of management systems
Why Work With Marilena Beuses?
Professional Certified Coach (PCC) by the ICF, she was an executive herself with Fortune 100 companies with operations in 23 countries. She works fluently in both Spanish and English with Founders/owners , CEO's, and leadership teams across Latin America , Europe and the United States.
She is considered an expert in succession, leadership transitions, governance alignment, and transforming founder-led businesses into scalable, sustainable enterprises. She is committed to professionalize family business so that they have long lasting success for many generations. With offices in Miami, she has associated advisors in 7 countries. She has coached and trained thousands of leaders representing 67 nationalities, in the USA, throughout Latin America, and Europe.
15+
Years of Experience
50+
Associated Coaches
20+
Countries
Family Businesses Drive the Global Economy
$8.8 Trillion
Annual revenue from the 500 largest family enterprises
25.1 Million
People employed worldwide by family businesses
Goldman Sachs, 2026
The ROI of Family Business Coaching
3x
Business Growth — shifting focus from working in the business to working for it
100%
Legacy Preserved — growth achieved without compromising family values
Family business coaching is not an expense — it is a strategic investment in enduring success, harmonious relationships, and a legacy that outlasts any market cycle.
Companies We've Worked With
Bepensa - Mexico
Corporacion Flores - Honduras
Grupo Agrolibano - Honduras
Organización Corona - Colombia
BD Fernandez - Puerto Rico
ABT - Dominican Republic
Health Genesis - USA
Walmart - USA
Ford - USA
SC Johnson - USA
Brightstar - USA
Gallo Wineries - USA
Grupo Cisneros - Venezuela
Voices From Those Who Lived It
“Coaching helped us move from a founder-run company to an organization with clear structures. My son now leads with full confidence.”
Founder, 2nd Generation Family Business
Colombia
“For the first time, we were able to talk about succession without it turning into a family conflict. The process was absolutely transformative for everyone.”
CEO, Family Business Group
Mexico
“Marilena understands both the business and the family. That combination is rare and makes all the difference in the outcome.”
Director of Operations
Puerto Rico
We Help Leaders
Build trust
Improve communication
Develop emotional intelligence
Create accountability
Lead strategically instead of emotionally
Balance legacy with innovation
Our Coaching Process
Step 1 — Discovery & Assessment
- •Interviews
- •Leadership assessments
- •Team diagnostics
Step 2 — Coaching & Facilitation
- •Executive coaching
- •Team alignment sessions
- •Family leadership conversations
Step 3 — Sustainable Change
- •Governance structures
- •Accountability systems
- •Succession planning
Key Capabilities
Executive presence
Strategic thinking
Delegation
Conflict management
Influence and communication
Decision-making clarity
Team leadership
Preparing the Next Generation
Leadership readiness
Transition planning
Clarifying expectations
Protecting family relationships
Preserving values and business continuity
Why Succession Planning Cannot Wait
Only 57% of family businesses have a formal succession plan in place — leaving nearly half vulnerable at the most critical transition point. The urgency of succession can be either a profound risk or a catalytic asset, depending entirely on preparation and timing.
Healthy Family Businesses Create Structure
Family councils
Advisory boards
Clear decision rights
Defined leadership roles
Performance expectations
Flexible Solutions
One-on-one executive coaching
Family business coaching
Team coaching
Leadership workshops
Retreat facilitation
Strategic planning sessions
Results We Aim to Achieve
Better communication
Increased trust
Stronger leadership alignment
Faster decision-making
Reduced founder bottlenecks
Improved accountability
Stronger business continuity
Why It Works
Parallel coaching — working with each family member individually and simultaneously — creates the conditions for genuine transformation. Confidentiality enables honest truth-telling, levels entrenched power dynamics, and de-triangulates systemic conflict before it escalates.
Each family member defines a unique path. Tailored, one-on-one coaching respects those individual choices, delivering real, measurable growth — not generic advice. The result is a family that grows stronger together by growing intentionally as individuals.
Success Story
A second-generation family business in the manufacturing sector in Latin America — with over 300 employees and 30 years in operation — improved leadership alignment, reduced founder bottlenecks, and built a formal governance structure within six months through executive coaching and team facilitation.
"For the first time, we had honest conversations that moved the business forward without damaging the family." — CEO, Family Business, Latin America
Strong Families Build Strong Businesses
Leadership is not only about protecting the business. It is also about protecting relationships, legacy, and the future generation.
Call Us: 954-873-7799
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